5 Tips On Choosing the Right Van for Your Brand

Believe it or not, the van you choose can have a huge impact on the way potential customers view your brand. A van’s primary purpose is to get workmen around the country whilst carrying equipment – that’s a fact. They are also, however, a representation of your company and brand values – especially if you have had van graphics installed.

To help you make the right choice when purchasing your next van, we’ve put some top tips below. These tips are a taster of the things you need to think about but there will also be a number of other things to consider.

Think About Efficiency

If you work in an industry that promotes clean energy, a diesel van may not be the best option. Think about the fuel type and consider your options. Diesel is a great fuel type for long-distance travel, but perception is changing. Many couriers, including global giants such as Amazon are thinking about the impact their vehicles are having on the environment. Electric could be a better option (or even a hybrid) if you can afford to make that purchased!

How Much Cargo Space is Needed?

Effiency is important – if thought about properly it could actually save you money on travel. The big issue with most vans, however, is cargo space. If you’re an engineering firm that carries a lot of equipment in transit, a large amount of storage space will be required. Mercedes vans and the trusted Ford Transit are often the favourite when large storage space is required. Other brands such as Renault, however, also offer enough space for big jobs.

Choose the Right Colour

If you’re thinking about applying livery to your van, be sure to choose the best colours for your brand. We often see companies choose a white van only to realise their yellow branding won’t show up as well. Remember that you want your van to be recognisable when out on the road. Even if you don’t apply livery, a distinctive van that works in a local area can generate positive word of mouth which can result in a snowball effect. White is a great option for more traditional colours such as blue, red and green but if your branding is harder to see on white, be sure to choose a different van colour such as black or blue. In some cases you may want your van colour to be a louder than the branding. For example, if you own a scuba diving training company, you might want a blue van with white livery?

Is the Cab Comfortable?

When viewing a van, be sure to check that the cab is comfortable for your unique requirements. Remember, you will spend a lot of time sat in your van so it is of paramount importance that you are happy with the sitting position and the way you feel say behind the wheel. Comfort aids can be purchased, but you will always want the best comfort you can get.

Suitable Roof Storage

In some cases, you will need to think about roof storage. If you’re a local window cleaner or a mountain biking guide, you will want to anchor equipment to the roof. Most vans will have this available as standard, but it is always best to check before purchasing.

These are top tips gathered from van men across the Midlands. Other things to consider include mileage on the van, tank size, miles per gallon and blind spots.

Whatever can you choose, be sure to find the best choice for your needs! Once you have your van you can concentrate on more enjoyable elements such as customisations and branding.

If you require any form of van livery, including magnetic vehicle signs, contact us today. We are a local team that has a passion for bringing your brand to life on the road.